HDFC ERGO General Insurance — Distribution Mix
HDFC ERGO General Insurance's new business was led by the Brokers channel at 45.7% of premium for Q1 FY26-27, as reported in IRDAI form NL-36.
Channel mix — quarter ended Q1 FY26-27 vs. Q1 FY25-26 (year ago)
| Channel group | Policies, Q1 FY26-27 | Premium, Q1 FY26-27 | Policies, Q1 FY25-26 | Premium, Q1 FY25-26 | |||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brokers | 13,65,293 | ₹1,88,322 lakh (45.7%) | 15,10,423 | ₹1,68,196 lakh (49.2%) | |||||||||||||||||||||||||||||||||||||||
| Agents/POSP | 4,21,129 | ₹99,164 lakh (24.0%) | 3,40,693 | ₹78,752 lakh (23.0%) | |||||||||||||||||||||||||||||||||||||||
Agents/POSP channels (2)
| |||||||||||||||||||||||||||||||||||||||||||
| Direct Website | 81,802 | ₹12,834 lakh (3.1%) | 75,996 | ₹11,524 lakh (3.4%) | |||||||||||||||||||||||||||||||||||||||
| Banks | 52,66,250 | ₹43,666 lakh (10.6%) | 12,11,398 | ₹31,240 lakh (9.1%) | |||||||||||||||||||||||||||||||||||||||
| Direct non-website | 11,86,996 | ₹49,626 lakh (12.0%) | 7,62,784 | ₹43,022 lakh (12.6%) | |||||||||||||||||||||||||||||||||||||||
Direct non-website channels (2)
| |||||||||||||||||||||||||||||||||||||||||||
| Corporate Agents | 6,97,055 | ₹14,865 lakh (3.6%) | 2,21,717 | ₹5,621 lakh (1.6%) | |||||||||||||||||||||||||||||||||||||||
| Others | 1,75,880 | ₹4,053 lakh (1.0%) | 2,12,808 | ₹3,710 lakh (1.1%) | |||||||||||||||||||||||||||||||||||||||
Others channels (7)
| |||||||||||||||||||||||||||||||||||||||||||
| Total, India | 91,94,405 | ₹4,12,530 lakh (100%) | 43,35,819 | ₹3,42,065 lakh (100%) | |||||||||||||||||||||||||||||||||||||||
Per IRDAI Form NL-36 (Business Channels Wise), "For the Quarter" column. Channels are grouped into ARGO's own 7-way classification (Brokers, Agents/POSP, Direct Website, Banks, Direct non-website, Corporate Agents, Others) — click a group with more than one channel to see its own breakdown. "Total, India" sums the 15 channels extracted here and excludes "Business outside India," a separate geography line on the same form. Some insurers report "Direct Business"'s sub-channels (Officers/Employees, Online, Others) as one combined figure rather than a real breakdown — shown as "Not disclosed" for those rows rather than guessed.
Total premium by quarter, trend
| Period | Total, India premium | Policies |
|---|---|---|
| Q2 FY25-26 | ₹3,96,287 lakh | 1,07,36,442 |
| Q3 FY25-26 | ₹3,59,667 lakh | 1,50,17,778 |
| Q4 FY25-26 | ₹4,04,501 lakh | 1,29,55,956 |
| Q1 FY26-27 | ₹4,12,530 lakh | 91,94,405 |